Careem TVC | Ofer campaign

Awfar Campaign For Careem, a dominant ride-hailing service, Sketch Agency developed the integrated 'Awfar Careem' campaign designed to significantly enhance brand visibility and customer engagement. We crafted a cohesive visual language that resonated across multiple touchpoints, including impactful graphic design, dynamic motion graphics, engaging social media content, and high-visibility billboards. The campaign, particularly the TVC which garnered millions of views, successfully delivered its core message, achieved high trend status in Iraq, and effectively strengthened Careem's brand presence and connection with its users.



PROJECT OVERVIEW:
Awfar Campaign
For Careem, a dominant ride-hailing service, Sketch Agency developed the integrated 'Awfar Careem' campaign designed to significantly enhance brand visibility and customer engagement. We crafted a cohesive visual language that resonated across multiple touchpoints, including impactful graphic design, dynamic motion graphics, engaging social media content, and high-visibility billboards. The campaign, particularly the TVC which garnered millions of views, successfully delivered its core message, achieved high trend status in Iraq, and effectively strengthened Careem's brand presence and connection with its users.




CREDIT


Production Team:
Director: @abbasalbadri
DOP: @alimujassim
Production Designer: @ahmed.bassim1
Director Assistant: @mohammed._.salam
Production Manager: @ammar_turky_6
Acting: @k3ke_96
Stylist: @mohamed.designx, @luma_adill
Makeup artist: @fadia.mkp
Voice recorder: @lk3lku

Camera and Lighting Team:
Camera assistant: @aalee_98 @xznnl
Key grip: @abdullahayad95
Lighting: @dwhy_l
Focus puller: @moesharqi
Making off: @hussein.al.badri

Post Production Team:
Editing: @bilal.nassar22
Color: @tony.ameer

Production Designer Assistant: @jaafardheyaa
Production Manager Assistant: @se.89.89 @a2004mmar

Agency Team:
Art director: @hassaanalalosy
Copywriter: @alisaedhsn
Photographer: @hussein.al.badri
Graphic designer: @abbas._raaad
Motion graphic designer: @aurm._
Project coordinator: @saif_9iq


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