PROJECT OVERVIEW:
Jadriya Mall
Since the opening of Jadriya Mall, Sketch Agency has worked as a continuous creative and marketing partner, supporting the mall from its brand startup phase through its ongoing brand development and campaign execution. Our role covered the full spectrum of Jadriya Mall’s marketing and visual communication needs, including brand direction, seasonal and tactical marketing campaigns, social media content, graphic design, motion graphics, on-ground visuals, indoor and outdoor mall communication, and all required creative deliverables based on the mall management’s objectives.
Through a consistent online and offline visual presence, we helped shape Jadriya Mall’s public image, strengthen its connection with visitors, and maintain a cohesive brand experience across social media platforms, internal mall spaces, external advertising touchpoints, and campaign-based activations. The collaboration continues to support Jadriya Mall’s growth as a recognizable lifestyle, shopping, and entertainment destination in Baghdad.